What is Google Pagespeed?

Google Pagespeed, the word says it all: this is all about the website speed. Simply put, how well and quickly does the website work? How fast do the pages load? How long does it take for the pages to load completely? And what does this mean for your position within Google?

The Google Pagespeed plays a very important role and is a true ranking factor within the search results. The better your page speed, the higher your position within Google will be. Especially the loading speed on mobile devices is of crucial importance nowadays. Most people nowadays use a smartphone or tablet to search for a website. It is important that your page loads quickly on such devices and is also visible. These values are all included in the ranking in the SERP. But what exactly is Google Pagespeed? And how can you change this value yourself?

Definition of Google Pagespeed

Google Pagespeed is the speed at which a page loads or how long it takes for all pages to load. Sometimes we see that the text of a page loads very quickly, but it really takes a while before the images are visible. This can have a negative effect on the user experience. That is why it is important that everything on the page loads within a short time. In this way, the website becomes more accessible for the general public and the best user experience can be offered. Moreover, websites with a good website speed are also rewarded with positive rankings. Therefore, it is very important to optimise the Google Pagespeed of your website.

How can you influence the value?

The importance of Google Pagespeed is clear. But how exactly can you influence it? This is possible in various ways. First, the way the page loads must be fully mapped out. Always let an SEO specialist do this. They have the right tools and programmes to chart this correctly.

There are various tools that can be used to map pagespeed. Many are free. However, it is sometimes difficult to read them. Hence the help of an expert. There are also tools that monitor pagespeed over a longer period. They give a warning when the website drops below a specific critical point. This way you know exactly which changes affect the website and when it's necessary to make updates or other adjustments.
The website can be slowed down for various reasons. This can be caused by problems on the server side, but also loading large CSS files and images often play a major role. Sometimes it helps to switch servers or to choose another hosting package.