What is a link partner?

A link partner is basically anyone with a relevant website who agrees to also link to your website. Link partners are therefore necessary for good link building and thus your Search Engine Optimization (SEO). With the help of link partners you are able to build a good link profile. This does not only include collecting as many links as possible, but also the quality of these links. Links with a high link value also give your website more authority. But how can we define a link partner exactly? How do you find the right link partners? And what should you pay attention to?

Definition of a link partner

The definition of a link partner is very extensive. It includes all people with their own website who link to other web pages. It is quite easy to find link partners. There are many link partners who offer themselves. Nevertheless, it is important to take a few things into account.

Be aware that it is not always necessary to have a link partner. It can certainly contribute to a better link profile, but you don't always have to look for a link partner yourself. When you put all your attention into improving the content on your website, this will automatically generate backlinks. These are also the most valuable backlinks. In this way you collect link partners without having to put in extra effort.

Here is what you need to pay attention to

Because there are so many link partners offered online, it may seem very easy to build a good link profile. You 'just' contact one of these partners and then enjoy a higher quality score in Google. However, this is something to be wary of. After all, in the search engine they would much rather see you earn the links yourself. So not that you ask for them. When Google notices link exchange between link partners, this can be punished with a lower quality score and thus a lower ranking in the search results.

This again shows why it is so important to hire a link building specialist. Link building can play a very important role in obtaining more organic search traffic, but it can also be detrimental. Especially when it is not done in the right way. Obtaining good, quality links that are valued by Google takes a lot of time.