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A logo is a logo of a company with which the company can be recognised. A logo is designed graphically and often consists of a combination of images and text.
A logo must be recognisable and is based on the corporate identity of the company. The company logo reappears in all the content of a company, for example in a newsletter, e-mail marketing or a whitepaper.
A good logo is immediately associated with the company, this means that there is a high brand awareness.
What to look out for and what steps are best to follow....