What is an related anchor text?

A related anchor text can play an important role in your link building campaign. What many people do not know is that there is not just one way to compose an anchor text. There are many different types of anchor texts. Usually you use keywords or a company name, but it can also be different. For instance, with a related anchor text. But what exactly is related anchor text? And is it actually effective to improve your position in the search results? 

Definition of related anchor text 

We speak of a related anchor text when it is not an exact or partial match anchor text, but is relevant and related to the destination page. For example, if you would like to see a link to your article about investment forms, an anchor text could be: 'alternatives to saving'. In this case, the anchor text certainly has something to do with the article referred to, but you don't clearly extract the keywords of the article. The word 'investment forms' is not used either. 

Related anchor texts are being used more and more these days. It is a good way to link build in a natural way. With branded content, you don't want it to be very clear which keywords are involved. With related anchor texts you make sure that the anchor text is interwoven with the other content in a very natural way. 

Of course, there is still a big chance that the consumer understands that it is sponsored content. But it does keep it interesting for the reader. It is not a flashy form of marketing. If you don't think about it, you may hardly notice it. It also stimulates the reader's interest and imagination. If you are already interested in the written content, you might also be interested in reading other facts about the subject. This will make them click through more quickly, which in turn will lead to conversion (if all goes well). 

How important is a related anchor text for your link building strategy? 

When determining a good link building strategy, it is also nice to know that you can't easily make mistakes. Link building can be applied in many different ways. However, it is important to gain some more knowledge about this. After all, link building nowadays is one of the most important parts of search engine optimisation. If you don't have the time, it's better to hire a search engine marketing specialist. A related anchor text can certainly be important for your link building strategy. This contributes to a natural link profile, which makes your link building strategy less likely to be questioned by Google robots and at the same time has a big effect on your online findability.