What is search engine marketing?

Search engine marketing is also called SEM in marketing terms. This is all about improving the findability in search engines. This is important in order to generate more traffic. The higher your website scores on relevant search terms, the higher the awareness of the company. With search engine marketing you can think of many different things. Roughly, we can divide the various strategies into SEO (Search Engine Optimization by improving organic search traffic) and SEA (advertising via search engines). But what exactly is search engine marketing? And how do you apply it to your website? 

Definition of search engine marketing 

Search engine marketing is all about optimizing a website so that it can be found better in search engines. Search engine marketing is more important than ever. Companies can be found in abundance via search engines and the largest target group can also be found here. Whoever is not visible in the largest search engines, will miss out on a lot of potential customers. A well-optimised website will generate a lot of organic search traffic. In short: the search results that have not been paid for.

It is also possible to opt for paid advertisements. The advantage of this is that it delivers more visitors in the short term. This is in contrast to SEO, which takes longer to produce results. Usually, a combination of SEO and SEA is chosen.  

How do you approach search engine marketing? 

But how do you do it? Optimising your website?

Search engine marketing is very complex. You should not only think about SEO and SEA, but also about the use of technical SEO. Only when the website is fully optimised does it stand a chance of ending up higher in the search results. Moreover, Google's algorithm changes almost every year. Therefore, there is a big chance that you are missing out on potential visibility because you are betting on the wrong areas. 

Fortunately, there are various tools you can use to measure the results. For example, with Google Analytics. This way, you will discover where your website's stumbling blocks lie and what is already going well.

It is wise to always use an online marketing agency for search engine marketing. This way you know for sure that the right points are being tackled and that this is done in the right way. As an entrepreneur, you do not have to worry about this anymore. You just leave the visibility of the website to those who really know about it.