What is search engine optimization?

Search engine optimization is necessary to improve your company's visibility. Be aware that your website is the business card of your company. It is impossible to be successful if you are not found by your target group. In the past, you could get away with only offline marketing, but nowadays that is different. The target group is mainly found online. Think about who you consult when you are looking for products or services. The first place you look is often in search engines. 

However, this sounds easier than it actually is. After all, there are millions of websites on the web. Are you looking for a product or specific service? Then chances are you'll get hundreds of pages of search results. But do you ever look beyond the first or second page? Probably not. And the same goes for your target group. That's why it's so important to stand out and end up high in the search results. This way, you attract more visitors and make your business more successful. But what exactly is search engine optimization  and how do you go about it? 

Definition search engine optimization  

Search engine optimization is the optimization of websites to become more visible in a search engine. It's important to reach your target group and to put your company on the digital map. With search engine optimization  or search engine marketing, you can think of several strategies. Usually, use is made of SEO, SEA and technical SEO. 

SEO

SEO stands for Search Engine Optimization. In other words, search engine optimization . This involves using a number of marketing techniques to improve the organic search traffic to your page. This can be done by writing better web texts, link building, blogging, using the right tags, and so on. 

SEA

SEA stands for Search Engine Advertising. This is about paid advertisements. Google offers the possibility to be placed higher in the search engines against payment. You advertise on relevant search queries via Google AdWords. This sounds easy, but is very complex. It is therefore wise to call in an expert to draw up an advertisement. Otherwise, you run the risk of paying too much and subsequently generating little traffic. 

Technical SEO 

Technical SEO forms the foundation of all possible forms of search engine optimization . If the technique behind the website is not right, then this will never give you a good place in the search results. No matter how hard you work on all kinds of other techniques. 

How do you proceed? 

But how do you go about search engine optimization ? 

First of all, it is important to find an online marketeer. Online marketing is very complex and it takes a long time to master all the tricks of the trade. With the help of an expert, this becomes a lot easier. 

You can also do a few things yourself to improve your position within the search engines. For example, by investing time in writing good web texts, creating beautiful unique images and spending more time on social media.