What is SERP?

Search Engine Result Page is the meaning of the well-known SERP. This abbreviation is often used in the digital world. Although there is also talk of SERPs. But what does this designation actually stand for? When do we speak of SERP? What does it tell us? And how can this help improve your SEO? 

Definition of SERP 

SERP stands for Search Engine Result Page. In other words: the results you see after entering a search query in Google. As soon as someone enters a keyword or several keywords in the search bar, various relevant pages will appear within the search results within seconds. For companies, it is of course very important information which websites this concerns exactly. As a company, you obviously want to end up high in the search results. 

Be aware that people often look no further than the first and at most the second page of search results. This while many searches can show more than a thousand pages. It is therefore very important that you end up on at least that first page and preferably among the first search results. This way, the chance that visitors will be led to your page will be much bigger. 

Searching via Google has become part of everyday life. There are only a few people left who do their own research. Entering a search query is much easier and faster. Strangely enough, every SERP looks different. It is even possible that after searching for the same keywords twice, you will discover completely different pages. This is because Google Search works in a special way. Not only the standard ranking is taken into account, but also other things that make the results unique. Think for example of the geographical location of the searcher, but also the search history of the user. This makes it even more difficult to get higher in the search results. As a website builder, there is nothing else you can do but invest in SEO and improve the standard ranking. After all, you have no further influence on the personal information. 

Changes of SERPs

Previously, the way the SERPs were influenced was clear. You could do a lot to understand Google's algorithm and translate it into the right actions. In this way, you quickly ended up high within the search results. However, Google adjusts its algorithm every year. Meanwhile, the SERPs go much further than just natural searching. Personal factors are also taken into account. 

For example, Google pays attention to the recent search history in order to be able to match the request for help even better. In addition, the geographical location of the visitor is also taken into account so that only relevant companies (not too far away) are shown. The use of Rich Snippets, tracking cookies and the Knowledge Graph make today's SERPs much more personal than about ten years ago.