What is sponsored?

Sponsored often refers to special content or marketing. These have an important function when it comes to search engine marketing. This is also the most effective method of obtaining a higher position in the search results. With sponsored content you can think of anything. From collaborations with macro-influencers to guest blogging or vlogging. Absolutely everything is possible in order to reach your intended target group. Sponsored content or marketing is truly indispensable for this. 

Definition of sponsored 

But what exactly is sponsored? Sponsored actually means all collaborations that aim to reach a specific target group. This always happens through payment. This can be with money, but also with products. With influencer marketing, for example, you could see that companies give away free products to influencers who then create a nice article or video message about it. In this way, they benefit from the free products and the company benefits from extra advertising. 

Sponsored content can also be a guest blog on a very popular blog. If it is possible to place a blog on a popular website, this can of course be of enormous value for your company. Especially when it is accompanied by an extra link to your page. 

Actually, everything that involves a paid collaboration falls under sponsored content or marketing. The difference between a sponsored article and an advertorial is not always clear. Yet you can recognise it by the fact that in a sponsored article there is always a link to the company concerned. This is certainly not always the case with an advertorial. In addition, one is obliged to indicate that it concerns sponsored content. 

Still, there is a big difference in sponsored content placed nowadays and decades ago. In the past, a sponsored text was almost always an advertisement. A very commercial text in which the customer was persuaded to use certain services or products. Nowadays, this is no longer the case. More and more often, the company, in cooperation with another webmaster, posts a very informative article. It seems to be a very normal and easy to read article, while it actually contains a bit of advertising. 

The relevance of sponsored content for your business 

Nowadays, sponsored content is almost a necessity for your company to end up higher in the search results. After all, your competitors use it too. You can't and may not stay behind to prevent losing out on visitor numbers. If this also leads to extra traffic, then it is all good of course. But what is often forgotten is that sponsored content also leads to a higher authority position. With a higher authority, you often also enjoy a natural link profile. This is all essential for good SEO.