What is technical SEO?

Technical SEO is usually not visible to the user. Therefore, it does not usually attract the attention of the website owner. This while technical SEO forms the basis for a good marketing strategy. It is the way to ultimately become more visible in the search engines. Without technical SEO, the most important parts of your website would work less or not at all well. This ultimately leads to a lower online visibility because Google assigns your website a lower quality score. 

Technical SEO is therefore the foundation for all other SEO-related strategies that you will apply now and in the future. As a result, your feed will be more visible, the page load speed will be better and the value of your website will increase. Technical SEO has many faces. From using the right tags, such as a metadescription and the right titles, to all kinds of other complex things that can solve and prevent errors on the site. But what exactly is Technical SEO and what does it offer you in the end? 

Definition of technical SEO 

SEO stands for Search Engine Optimization. This includes all techniques that will improve the organic search traffic to your webpage. This mainly involves improving web texts, blogging, link building, and so on. But there is also a lot to gain in the field of technology. The name says it all: technical SEO is all about the technology behind the website. It is important that the user experience of the visitor is as positive as possible. This means that the loading speed is up to standard, all pages work and no things go wrong when making contact or buying products. 

In addition, while optimising the technical SEO, the visibility of your page for Google's robots should also be taken into account. Is the site's navigation structure clear to these crawlers? If the website cannot be read properly by the search engines, this will immediately result in a lower position in the search results. 

In short: with technical SEO you lay the foundation for all other further strategies that you will apply to improve the visibility of your site. The technical SEO must be good before further effective steps can be taken. 

Benefits of technical SEO 

But why is it so important to work on technical SEO?

Firstly, of course, to make the website as user-friendly as possible for the visitor. Also to improve the position in the search results. There is no point in making endless SEO efforts if the technical SEO of your website is poor. That is why it is important to first look at the technique behind the website. 

It is important to always follow everything when building your website. Surprisingly enough, especially smaller websites do very well technically. This is usually because they use WordPress or similar programmes. This makes the website less complex and easy to read. Always ask for help when building a website, so you can be sure that the foundation of your SEO strategy is in order.