What does a linkbuilding agency do?
A linkbuilding agency is engaged in linkbuilding. They are specialised in gathering backlinks. These backlinks are an indispensable part for anyone involved in SEO. The main task of a linkbuilding agency is to increase the value of your website. This is how Google sees how important it is. A link building agency does this through, you guessed it, link building. But what is linkbuilding exactly?
What is linkbuilding?
Linkbuilding is one of the best ways to be more findable online. It is an essential part of SEO (Search Engine Optimization). Linkbuilding is the process of acquiring a link from another website to your own site. The idea is that it will provide value to both parties and increase your search engine ranking in Google. Google sees such links as a kind of recommendation or vote for your website. The more qualitative recommendations the better!
Want to know more about what linkbuilding is exactly? Read on and we'll go into the different parts of linkbuilding in more detail.
Domain authority
Let's start with domain authority. Domain authority has to do with how good and influential your website is. In other words, how well your website ranks within Google. The domain authority of your website is expressed in a number from 1-100. 100 is the best. The higher it is, the higher your ranking in Google will be. So you want your domain authority to be as high as possible. You can increase your domain authority in different ways.
SEO
Firstly, you can increase your domain authority through SEO. Linkbuilding is a part of SEO. But what else is SEO besides linkbuilding? SEO ensures that you are better found in search engines. This is done by writing content. You can think of blogs, but also just product advertisements, for example. The most important thing is that in these blogs certain keywords are clearly brought forward.
Keyword research
In order to know exactly which words need to be highlighted, you will have to carry out a keyword research. With this you look at which word or words people are Googling when they try to find your company. In addition, you can also look at what volume the word has and how much competition there is. In the end, you have to make a choice which keyword you can best go for. This is because it is not always the word with the highest volume. When it has a lot of competition, it is smarter to go for another word.
Anchor text
Anchor text is an important part of the linkbuilding process. An anchor text is the clickable part behind which the link is hidden. This can be a link to another page within your own website (internal link) or to an external website (external link). In principle you are free to choose what you want as anchor text, but it is useful to make sure that the anchor text is related to the site it links to.
Monitoring linkbuilding
It is important to keep a close eye on your link building process. To do this, you need to take a look once in a while at how many links you have and what the quality of these links is. A high quality link means that the link is on a strong website, such as nu.nl. That is what you want. Links that are of very poor quality are best removed. They don't do you much good. You can quickly see how your links are doing with the so-called spam score. There are various tools to improve the spam score. A linkbuilding agency can help you with this.
Reasons to start link building
By now you know a little about what linkbuilding is and why it is useful. Yet, you may not be completely convinced and you may still wonder what exactly the added value of this is. There are several reasons why link building is a good idea. These I will explain below.
Through linkbuilding you will end up higher in the search results. This is in combination with the fact that many websites link to your website, which results in a considerable growth of traffic to your website. And the more people visit your website, the more potential customers you will attract. Linkbuilding can therefore ultimately ensure more sales.
Linkbuilding will ensure that you see results quickly. You do not have to work hard for months before you see something of it. Depending on how many links are placed, you can see results within a few weeks. Finally, a linkbuilding strategy is good for more things than just online findability. It also provides more brand awareness. So enough reasons to start linkbuilding. The best way to do this is to use a linkbuilding agency.
