Linkbuilding Italy

Link Building in Italy

Just like with link building in the Netherlands, there are some key principles for link building in Italy. The language and culture are different, and this must be kept in mind when you are link building in Italy.

The strategies that are effective in the Netherlands may not work in Italy. With over ten years of experience in link building, we have insights into which links are effective in different markets, including the Italian market.

We have a database with nearly 10,000 high-quality Italian websites suitable for link building. Thanks to this large database, there are almost always sites that align with your website.

What should you pay attention to?

The Italian market, like other countries, has a few specific characteristics. Here are some key points regarding link building in Italy:

1. Language and Local Content:

   Italian is the official language, and it is essential that the content and links are fully aligned with correct and regionally adapted Italian. This means paying attention to dialects and expressions in certain regions to increase the relevance of the content. Outsourcing article writing to a native writer can be a smart move.

2. Regional Differences:

   Italy has significant cultural and economic differences between the north and the south. An effective link building strategy should take these differences into account by focusing on the regional level.

3. Strong Preference for Local Sources:

   Italian users and search engines value local sources that convey reliability and relevance. Therefore, you should focus on building links from Italian domains (.it) and other important local sources.

4. Focus on Relationships:

   Networking and building personal relationships are very important in Italian business culture. This also applies to link building, where personal connections with website owners and bloggers can improve the link building process.

5. Privacy Regulations:

   Like other EU countries, Italy has strict laws regarding privacy and online operations. It is important to comply with local and European regulations such as the GDPR, especially when collecting data and publishing content.

6. Quality Over Quantity:

   Italian search engines, particularly Google.it, focus on the quality of links over quantity. Obtaining high-quality backlinks from authoritative and relevant sites is therefore crucial.

7. Mobile Optimization:

   A lot of Italian search traffic comes from mobile phones. Websites and the pages being linked to should be optimized for mobile devices to effectively contribute to SEO.

With these seven tips, you have a solid foundation for your Italian link building and are ready to increase your visibility in Italy.

International link building:

Curious about which countries we do link building in?